Post by lizaseo11 on Nov 9, 2024 1:35:10 GMT -5
A company without a name is not a company, so online business promotion should start with naming. This term refers to the procedure of creating a name for a company, product or service that will reflect the essence of the business. In addition, it should be recognizable and stand out from competitors. The buyer also pays attention to the name, so you can't do without a beautiful wording.
It is important to understand that cool naming is not a magic pill that will immediately increase income, but an important tool for promoting a business in a competitive market. Naming development is quite a difficult task that requires knowledge, creativity and experience in the advertising industry. Finding one winning name can take more than a week. Do not skimp on important brand attributes, contact the proven specialists of our agency.
What functions does naming perform and who needs it?
If the name is chosen correctly, it will solve a number of important problems:
Attracts the attention of a specific target audience. Among many similar formulations, only a bright name can attract the attention of the buyer.
Inspires trust. A memorable shopify website design name that will be liked inspires trust in the client.
Fixes the image of the product or service in the client's memory. When the right moment comes, he will definitely remember this offer.
Protects goods from counterfeiting and illegal use.
Strengthens the position of a given product or service in the market.
Corresponds to the concept of the brand under study.
Naming is needed by newcomers to the market who are planning an advertising campaign, manufacturers who have decided to launch a product on the market and stand out, as well as companies holding presentations and large-scale advertising campaigns aimed at expanding the consumer audience.
Naming stages
Each individual case is unique in its own way. When developing a name, much will depend on the target audience, the specifics of the market and, of course, the object of study itself. Naming includes a number of successive stages:
A detailed study of the object for which a new name is selected. It must fully correspond to the company's strategy and express the main essence of the business. Naming can turn all the characteristics of a product into benefits.
Detailed study of the target audience. At this stage, it is worth understanding who the buyer is, what problems such people have and how to solve them with the help of a new offer.
Competitor analysis, which includes analysis of goods, services, promotion strategies. It is important to offer something completely new and stand out from the competition.
The style of the name, which will completely depend on the language of the target audience. Education, professions, interests, hobbies of potential buyers - all this affects naming.
The channels of product promotion should also be taken into account. These may be the Internet, television, leaflets, printed publications.
If the name is planned to be used outside of Ukraine, it should sound good and be easy to understand in other languages.
The style of the name can be based on existing words or you will need to come up with new ones.
Direct generation of names. All the information that was collected is systematized, a general picture is obtained, according to which a brainstorming session is conducted. A large number of names are formed.
Selection. The resulting list of names is reduced to a minimum and the most striking and suitable ones are selected. At the same time, attention is paid to the ease of perception, the uniqueness of the chosen name. Phonetic, lexical, and morphological checks are carried out.
The final stage is checking the names that have already been created and entered into the database. If no matches are found, then the name can be safely left, otherwise you need to continue searching.
Conventionally, all these stages can be divided into 4 procedures: marketing (market research, competitors, consumer and target audience study), linguistic (name generation and analysis of its euphony), project planning (team formation, idea generation, their analysis, project completion) and legal (name verification and registration).
Naming Strategies
There are different approaches and strategies used for naming. The most popular ones are:
A fantasy name is used when you need to trigger the emotions of the consumer of a product or service. This is the key to the company's success. For example, no one knows what Nestle is or how Yandex is translated. Fantastic names are easy to remember by ear and sound unusual. They literally enter the consumer's consciousness. It is important not only to sound good, but also to look original, then the brand will definitely become popular. Another advantage of invented fantasy names is their uniqueness, such a domain will definitely not be taken by anyone. On the other hand, it will be difficult for the name to get approval from customers and management, so you will need many arguments in its favor. The consumer will control his own fantasy and create a bouquet of his own associations.
A symbolic name is a way to bring something fresh to the market. Such a name will suit a modern target audience. For example, life. A laconic, energetic and understandable name.
Descriptive names – used when it is necessary to maintain links to the main strong brand. Such a name will be functional when it is necessary to introduce a new product to the market. The main thing is that competitors do not use it.
Compound names that allow you to combine several successful words. For example, PALMOLIVE is a combination of two roots at once - "palm", as well as "olive" or Starbucks. Such a play on words will help achieve an excellent result, the main thing is to give the brand meaning, and also to emphasize the advantages of the products.
Metaphor names are used when it is necessary to create an image of a trademark that goes beyond the positions offered by the company. A striking example of a metaphor name is Apple. Such a name is, first of all, positioning. The name is not only understandable, but also carries an emotional load.
Associations with emotions. For example, "Doctor's" immediately evokes associations, and we immediately understand that it is sausage.
Latin names sound solid, they are unique, allow you to buy any domain, but they are more difficult to choose. For example, Alliant, Zilliant.
Using a person's name works when you need to transfer the positive traits of the characters to the product, but there are many limitations.
A provocative name allows you to stand out from other competitors. For example, CATERPILLAR is a caterpillar and at the same time the name of agricultural machinery. When creating such a name, you need less pathos and more creativity.
When choosing a suitable naming strategy, you need to take into account the individual characteristics of the project. You can develop a name yourself, but it will take a lot of time, and you don’t always have the necessary experience and knowledge to come up with an interesting name. The best option is to trust a specialized company. We delve as much as possible into the specifics of the business, perform a comprehensive analysis so that Internet marketing promotion using naming is effective and efficient.
It is important to understand that cool naming is not a magic pill that will immediately increase income, but an important tool for promoting a business in a competitive market. Naming development is quite a difficult task that requires knowledge, creativity and experience in the advertising industry. Finding one winning name can take more than a week. Do not skimp on important brand attributes, contact the proven specialists of our agency.
What functions does naming perform and who needs it?
If the name is chosen correctly, it will solve a number of important problems:
Attracts the attention of a specific target audience. Among many similar formulations, only a bright name can attract the attention of the buyer.
Inspires trust. A memorable shopify website design name that will be liked inspires trust in the client.
Fixes the image of the product or service in the client's memory. When the right moment comes, he will definitely remember this offer.
Protects goods from counterfeiting and illegal use.
Strengthens the position of a given product or service in the market.
Corresponds to the concept of the brand under study.
Naming is needed by newcomers to the market who are planning an advertising campaign, manufacturers who have decided to launch a product on the market and stand out, as well as companies holding presentations and large-scale advertising campaigns aimed at expanding the consumer audience.
Naming stages
Each individual case is unique in its own way. When developing a name, much will depend on the target audience, the specifics of the market and, of course, the object of study itself. Naming includes a number of successive stages:
A detailed study of the object for which a new name is selected. It must fully correspond to the company's strategy and express the main essence of the business. Naming can turn all the characteristics of a product into benefits.
Detailed study of the target audience. At this stage, it is worth understanding who the buyer is, what problems such people have and how to solve them with the help of a new offer.
Competitor analysis, which includes analysis of goods, services, promotion strategies. It is important to offer something completely new and stand out from the competition.
The style of the name, which will completely depend on the language of the target audience. Education, professions, interests, hobbies of potential buyers - all this affects naming.
The channels of product promotion should also be taken into account. These may be the Internet, television, leaflets, printed publications.
If the name is planned to be used outside of Ukraine, it should sound good and be easy to understand in other languages.
The style of the name can be based on existing words or you will need to come up with new ones.
Direct generation of names. All the information that was collected is systematized, a general picture is obtained, according to which a brainstorming session is conducted. A large number of names are formed.
Selection. The resulting list of names is reduced to a minimum and the most striking and suitable ones are selected. At the same time, attention is paid to the ease of perception, the uniqueness of the chosen name. Phonetic, lexical, and morphological checks are carried out.
The final stage is checking the names that have already been created and entered into the database. If no matches are found, then the name can be safely left, otherwise you need to continue searching.
Conventionally, all these stages can be divided into 4 procedures: marketing (market research, competitors, consumer and target audience study), linguistic (name generation and analysis of its euphony), project planning (team formation, idea generation, their analysis, project completion) and legal (name verification and registration).
Naming Strategies
There are different approaches and strategies used for naming. The most popular ones are:
A fantasy name is used when you need to trigger the emotions of the consumer of a product or service. This is the key to the company's success. For example, no one knows what Nestle is or how Yandex is translated. Fantastic names are easy to remember by ear and sound unusual. They literally enter the consumer's consciousness. It is important not only to sound good, but also to look original, then the brand will definitely become popular. Another advantage of invented fantasy names is their uniqueness, such a domain will definitely not be taken by anyone. On the other hand, it will be difficult for the name to get approval from customers and management, so you will need many arguments in its favor. The consumer will control his own fantasy and create a bouquet of his own associations.
A symbolic name is a way to bring something fresh to the market. Such a name will suit a modern target audience. For example, life. A laconic, energetic and understandable name.
Descriptive names – used when it is necessary to maintain links to the main strong brand. Such a name will be functional when it is necessary to introduce a new product to the market. The main thing is that competitors do not use it.
Compound names that allow you to combine several successful words. For example, PALMOLIVE is a combination of two roots at once - "palm", as well as "olive" or Starbucks. Such a play on words will help achieve an excellent result, the main thing is to give the brand meaning, and also to emphasize the advantages of the products.
Metaphor names are used when it is necessary to create an image of a trademark that goes beyond the positions offered by the company. A striking example of a metaphor name is Apple. Such a name is, first of all, positioning. The name is not only understandable, but also carries an emotional load.
Associations with emotions. For example, "Doctor's" immediately evokes associations, and we immediately understand that it is sausage.
Latin names sound solid, they are unique, allow you to buy any domain, but they are more difficult to choose. For example, Alliant, Zilliant.
Using a person's name works when you need to transfer the positive traits of the characters to the product, but there are many limitations.
A provocative name allows you to stand out from other competitors. For example, CATERPILLAR is a caterpillar and at the same time the name of agricultural machinery. When creating such a name, you need less pathos and more creativity.
When choosing a suitable naming strategy, you need to take into account the individual characteristics of the project. You can develop a name yourself, but it will take a lot of time, and you don’t always have the necessary experience and knowledge to come up with an interesting name. The best option is to trust a specialized company. We delve as much as possible into the specifics of the business, perform a comprehensive analysis so that Internet marketing promotion using naming is effective and efficient.