Post by account_disabled on Mar 5, 2024 3:13:03 GMT -5
It may interest readers that nearly 50% of Americans have less than $100,000 saved for retirement. Financial company A's product has a low starting balance requirement and flexible monthly contributions, making it easy for anyone to save, even those on a low income. Most press releases are the same. The difference is in the hook. When writing a press release it is essential to explain why the journalist, and ultimately the reader, should care about the new product or service. Take advantage of seasonal events Another good example of a hook is a seasonal event or a "National Day of" something. No matter what you sell or produce, there is most likely a day associated with it. If you run a dog sitting service, you might find it helpful to talk about World Adopted Dog Day (September 23). Browse the national days calendar and make a list of little-known days that you can use to draw attention to your business.
Tip: Remember that there are long turnaround times for stories to be Venezuela Phone Number published in print, so submit your piece several days before you want it published. For magazines, think in months. because the magazine will have already filled its pages with other stories. 6. Provide a link to high-quality images Images are an important part of any article or news story, whether in a magazine or online. Include a link to some high-quality photography or product images that journalists can download. Your image database should include: A photo of a person who is "the face of your company" Some product images Images of the product in use, if possible Your company logo (in vector and jpg format if possible) Ideally, your images should be between 150 and 300ppi if you want newspaper coverage. With less, the image will be blurry when printed. Some magazines may prefer higher quality images, up to 1200ppi. Lower quality images are only acceptable for websites, as download speeds matter. If you are able to do so, please provide the same image in multiple sizes , such as 640x426, 1920x1280, 2400x1600, and the original photo size.
Journalists will thus be able to choose the most suitable format for their publication, saving time and reducing unnecessary downloads. 7. Include your contact details Be sure to include a little information about yourself at the end of the press release, along with some contact details and a note explaining that you are available for interviews or to answer other questions. Try to be really available to answer questions, as journalists often work under tight deadlines. This is especially true for online journalists, who want to quickly write stories on "hot topics". Being responsive makes the journalist's job easier, as they will form a positive opinion of you and be more likely to contact you in the future as an expert or when they have space to fill on a tight deadline. Do I need assistance with Public Relations? Some companies work with a public relations firm to ensure media coverage, but this isn't always necessary. If you have a unique product and are targeting a local area or your niche isn't particularly competitive, you can secure coverage with compelling press releases by making a commitment to engaging positively with the media.
Tip: Remember that there are long turnaround times for stories to be Venezuela Phone Number published in print, so submit your piece several days before you want it published. For magazines, think in months. because the magazine will have already filled its pages with other stories. 6. Provide a link to high-quality images Images are an important part of any article or news story, whether in a magazine or online. Include a link to some high-quality photography or product images that journalists can download. Your image database should include: A photo of a person who is "the face of your company" Some product images Images of the product in use, if possible Your company logo (in vector and jpg format if possible) Ideally, your images should be between 150 and 300ppi if you want newspaper coverage. With less, the image will be blurry when printed. Some magazines may prefer higher quality images, up to 1200ppi. Lower quality images are only acceptable for websites, as download speeds matter. If you are able to do so, please provide the same image in multiple sizes , such as 640x426, 1920x1280, 2400x1600, and the original photo size.
Journalists will thus be able to choose the most suitable format for their publication, saving time and reducing unnecessary downloads. 7. Include your contact details Be sure to include a little information about yourself at the end of the press release, along with some contact details and a note explaining that you are available for interviews or to answer other questions. Try to be really available to answer questions, as journalists often work under tight deadlines. This is especially true for online journalists, who want to quickly write stories on "hot topics". Being responsive makes the journalist's job easier, as they will form a positive opinion of you and be more likely to contact you in the future as an expert or when they have space to fill on a tight deadline. Do I need assistance with Public Relations? Some companies work with a public relations firm to ensure media coverage, but this isn't always necessary. If you have a unique product and are targeting a local area or your niche isn't particularly competitive, you can secure coverage with compelling press releases by making a commitment to engaging positively with the media.