Post by account_disabled on Dec 20, 2023 3:35:07 GMT -5
There is a certain form of unique thinking in this matter. This consanguinity is found in many sectors. Which explains why we go around in circles and everyone does the same thing and has the same approach. Why do digital strategies produce few results? It is this “biggest problem” which is at the origin of many others and which means that your digital strategy does not produce results, which means that your site only attracts your customers and no prospects, which makes that to go faster, you waste thousands of euros on unnecessary advertising or ineffective content pushing. But, since you most likely don't analyze the results of your actions, if you know it's not working, you don't know why or where it comes from.
Indeed, despite the sums at stake (hundreds of billions of dollars), only 57% of BtoC marketers Email Data measure the ROI of their digital marketing actions and 49% in BtoB (source CMI 2019). If we don't measure, we don't know where the problem comes from and in fact we don't even realize that there is a problem. You may invest a lot, but it doesn't change anything. Certainly, in digital marketing, “how much” you invest can be important, but what is really key is how you invest. With the same budget, depending on what we put in place, we can just as easily have excellent results as no results. You know the consequences of this problem, you experience them or you have heard about them: No one comes to your site except your family and friends.
Only people who already know you come to your site: your customers, but no prospects. Your newsletters are not opened, even those you send to your subscribed customers. Your content on social networks is only liked by your colleagues, and even then. People come to your profile on a social network, but they don't contact you. You invest in advertising… at a loss. Your digital “Go To Market” is not producing results. The biggest problem with digital marketing is… From these 10 rich years of experience, I am convinced that the main problem is the lack of knowledge of customers, their needs, their aspirations, their problems. Not the needs or problems we think they have, but their real problems. Without good customer knowledge, no good response, off-topic content, poorly targeted ads, posts / articles / videos that are not read or seen, no new customers, no additional sales, no white paper download …nothing, no result.
Indeed, despite the sums at stake (hundreds of billions of dollars), only 57% of BtoC marketers Email Data measure the ROI of their digital marketing actions and 49% in BtoB (source CMI 2019). If we don't measure, we don't know where the problem comes from and in fact we don't even realize that there is a problem. You may invest a lot, but it doesn't change anything. Certainly, in digital marketing, “how much” you invest can be important, but what is really key is how you invest. With the same budget, depending on what we put in place, we can just as easily have excellent results as no results. You know the consequences of this problem, you experience them or you have heard about them: No one comes to your site except your family and friends.
Only people who already know you come to your site: your customers, but no prospects. Your newsletters are not opened, even those you send to your subscribed customers. Your content on social networks is only liked by your colleagues, and even then. People come to your profile on a social network, but they don't contact you. You invest in advertising… at a loss. Your digital “Go To Market” is not producing results. The biggest problem with digital marketing is… From these 10 rich years of experience, I am convinced that the main problem is the lack of knowledge of customers, their needs, their aspirations, their problems. Not the needs or problems we think they have, but their real problems. Without good customer knowledge, no good response, off-topic content, poorly targeted ads, posts / articles / videos that are not read or seen, no new customers, no additional sales, no white paper download …nothing, no result.